Understanding Affiliate Marketing

Ever since the 4-Hour Workweek was released, everyone seems to have the same goal.

To wake up in the morning, open their laptop, and look at something like this:



Passive income.

That’s the dream, right?

Make money while you sleep.

For 99% of people, affiliate marketing mastery is how they get started.



The idea behind it is that you promote other people’s products, often through an affiliate network, earning a commission if people actually end up buying thanks to your marketing.



It’s based on revenue sharing. If you have a product and want to sell more, you can offer promoters a financial incentive through an affiliate program. If you have no product and want to make money, then you can promote a product that you feel has value and earn an income from it as an affiliate marketer.

Read more, but today I want to dive deeper into what affiliate marketing actually is, what sides there are to it, and how to get started. So, let’s dive into my affiliate marketing guide. Ready?

Types of Affiliate Marketers

I know, you may be wondering whether there are more than one type of affiliate marketer. Though, for most established marketers, there isn’t really any distinction.

However, for the benefit of beginners accessing affiliate marketing opportunities for the first time, I find it compelling to create this little distinction. This will enable you know where you are right now and what approach will help you get to success fastest.

Here are two types of Affiliate Marketers:

1. Product Centric Affiliate Marketers


2. Content Centric Affiliate Marketers

Let’s dive in a little deeper

1. Product Centric Affiliate Marketers

Traditionally, this is what affiliate marketing is all about. You find a product you like and you use different marketing channels to promote it. You can build a website around the product or niche the product belongs to.

You could build social media pages or groups around this product, Create a YouTube channel, buy ads on Facebook and Google, create email marketing, and sales funnel all to drive sale to this product and earn handsome commissions, isn't that more business opportunities?. You could be doing this for multiple products and services simultaneously.

As a product centric affiliate marketer, you are all about selling the product or service. You wake-up each morning researching products to sell or strategies to sell more of your current products.

You could build dozens of small niche websites each targeted at a product you sell. You may not even have a website at all. You can just buy ads from Social Networks, Search Engines, and other traffic sources to drive traffic to your affiliate products and services.

However, make sure that the cost of sale does not exceed sales. You would not want to make $100 after spending $150 in Facebook mastery Ads and other sales costs.

Content Centric Affiliate Marketers

Content Centric Affiliate Marketers are people who have built an audience by creating regular content online and now use affiliate marketing as one of the ways of monetizing their content creation.

You may have a blog about pets or a YouTube channel where you talk beauty. You may even just be sharing your photos on Instagram or Facebook and have amassed loads of fans.

Your passion is to share your content and build your brand, affiliate marketing is just one way you make money from that passion.

When you wake up in the morning, you are thinking of what new content (text, photos, videos) to wow your audience and build your reputation online. Of course, as you go deeper into affiliate marketing what product that will sell best to your audience will have some impact on your content creation.

While, I see product-centric affiliate marketers as professional affiliate marketers, I tend to see content-centric affiliate marketers as accidental affiliate marketers.

There is nothing wrong with this, in fact I see myself as more of a content-centric affiliate marketer. As you go on in your journey in affiliate marketing you will at some point incorporate the two approaches to your strategy.

Today I use both strategies, though I tend towards content than product.

To learn more about digital marketing, visit: https://dapsdigital.com